# Entrepreneur Mike Repole Joins UFL Ownership Group, Will Lead League’s Business Operation

- Author: Mark Perry
- Published: 2025-07-31T15:39:51Z
- Updated: 2026-07-09T17:08:47Z
- Categories: UFL (ufl)
- Canonical URL: https://uflnewshub.com/ufl/entrepreneur-mike-repole-joins-ufl-ownership-group-will-lead-leagues-business-operation

The United Football League (UFL) announced today that renowned entrepreneur and billion-dollar brand builder **Mike Repole** will be joining the league’s ownership group. Repole will become part of a powerhouse coalition that includes **RedBird Capital Partners,** **FOX, ESPN, Dany Garcia,**and**Dwayne Johnson**. The announcement was jointly made by UFL President & CEO **Russ Brandon**and**Mike Repole**.

As an owner, Repole—through his private equity firm, **Impact Capital**—will lead the league’s business operations. With a proven track record of disruptive innovation and brand building, Repole brings bold vision, strategic leadership, and entrepreneurial intensity to help shape the UFL’s next phase of growth.

> “The [UFL](https://uflnewshub.com/ufl) is thrilled to welcome a visionary like Mike Repole to our ownership group,” said Brandon. “Mike’s entrepreneurial accomplishments are extraordinary, and his dynamic leadership will immediately elevate the league’s business and brand trajectory.”

Repole is a serial entrepreneur best known for co-founding **vitaminwater, smartwater**, and **BODYARMOR**, which collectively sold to The Coca-Cola Company for more than **$12 billion**. He is currently the majority owner of **NOBULL**, the high-performance footwear and apparel company backed by **Tom Brady**; the owner of **JUNKLESS**, a better-for-you snacking brand; and founder of **Repole Stable**, one of the top horse racing stables in the world, home to six champions and multiple Breeders’ Cup and Belmont Stakes winners.

> “Football has clearly established itself as America’s most popular sport, with tremendous momentum and demand,” said Repole. “There’s no better time than now to build a strong, sustainable spring league that unites players, teams, and fans. I’m honored to join the United Football League’s ownership group as we work to create something truly lasting and game-changing.”

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