The United Football League (“UFL”) today announced its initial list of brand partners ahead of the 2024 season. These partners all have unique relationships with the UFL, with many activating within the game, on the sidelines, in our content or on-site with fans in our eight venues and cities.

“The amazing support of our partners illustrates our collective commitment to expanding the football calendar,” stated Josh Cella, EVP of Commercial for the UFL. “With 72% of Americans identifying as football fans, the ability to build the UFL with brand partners is significant. We’ve been transparent about our goal of innovating the game and pushing the boundaries of our partnerships. Thanks to the popularity of football and our openness to new ideas, we collectively can make a real impact on the game and our culture.”

Individual partnership titles and roles include:

  • Westgate Resorts, an innovator in the realm of experiential vacation getaways, specializing in crafting bespoke, high-value experiences for Westgate Resorts owners, guests and leisure travelers of all ages is the Official Resort Partner of the UFL.
  • Progressive Insurance, a leader in personal and commercial auto insurance, is the Official League Auto Insurance Partner.
  • Gatorade, a connected performance and wellness ecosystem built to fuel athletes and exercisers, is the Official Sideline Hydration Partnerand will provide players and staff with practice and gameday hydration.
  • Molson Coors, a renowned brewer and beverage company with a diverse range of popular brands, is the Official Beer of the UFL.
  • ZOA Energy, the brand known for its better-for-you energy drinks with great taste, B & C vitamins, electrolytes and zero sugar, and complemented by its revolutionary ZOA+ pre-workout supplements, is the Official Energy Drink and Pre-Workout of the UFL— founded by UFL owners Dwayne Johnson and Dany Garcia.
  • Teremana, the ultra-premium, small-batch tequila brand founded by Dwayne Johnson and Dany Garcia, is the Official and Exclusive Tequila of the UFL.
  • CBD Kratom, the largest privately owned CBD and Kratom retailer in the United States, is the Official CBD and Kratom Partner of the UFL.
  • Under Armour, a game-changing sports apparel, shoes and accessories manufacturer, is the UFL’s Official Uniform and Sideline Apparel Partner, andwill supply all uniforms, sideline and training apparel.
  • MSX, the lifestyle brand founded by Pro Football Hall of Famer and award-winning journalist Michael Strahan with longtime business partner and SMAC Entertainment co-founder/CEO Constance Schwartz-Morini, is the UFL’s Official Off-Field Apparel Partner.

About The Gatorade PortfolioThe Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s 57-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit

About Molson Coors Beverage Company

For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. To learn more about Molson Coors Beverage Company, visit

About Michael Strahan™

Launched in 2015, Michael Strahan™ was founded on the belief that if you look good, you feel good, and if anyone has mastered the art of looking and feeling your best, it’s Michael Strahan. The brand was developed from Michael’s own need for outfits that were not only stylish and professional, but versatile and confidence-boosting for his active, on-the-go lifestyle and the many hats he wears – on and off camera, in business meetings, or spending time with family and friends. Over the years, Michael Strahan™ has expanded to over 50 categories including custom suiting, skin care, boys, pajamas, tuxedos, basics, and officially licensed league apparel for men, women, and more. For more information, visit:

About Progressive Insurance

Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it’s most convenient for them—online at, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent. Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the second largest auto insurer in the country, a leading seller of motorcycle, boat and commercial auto insurance, and one of the top 15 homeowners insurance carriers. Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.

About Teremana

Teremana® is a premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson and Dany Garcia. Crafted at Destilería Teremana® De Agave nestled in the highest peaks of the Jalisco highlands, Teremana® offers three distinct expressions – Blanco, Reposado, and Añejo. Each bottle is meticulously crafted from 100% fully mature agave, slow roasted in traditional brick ovens, and distilled in handmade copper pot stills. Rooted in the principles of quality and accessibility, Teremana® embodies the spirit of Mana, a powerful force that inspires us to foster good energy, bring people together and do the right thing. For more information, please visit

About Under Armour, Inc.

Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit

About CBD Kratom

CBD Kratom is committed to helping customers lead healthy and fulfilling lives. Through their extensive product selection that includes edibles, topical creams, oils, skin care and pet treats, customers are guaranteed to find the right product for their unique needs. CBD Kratom has more than 60 retail locations throughout Chicago, Dallas, Houston, New York, Philadelphia, and St. Louis. For more information, visit

About Westgate Resorts

Westgate Resorts is the largest privately held timeshare company in the world and one of the largest resort developers in the United States. Founded in 1982 by David Siegel, the company is headquartered in Orlando, Florida, with seven Orlando hotel resorts and 22 themed destination resorts nationwide. Westgate Resorts locations feature more than 14,000 luxury villas and hotel rooms in popular vacation destinations throughout the United States, such as Orlando and Cocoa Beach, Florida; New York City, New York; Park City, Utah; Las Vegas, Nevada; Gatlinburg and Pigeon Forge, Tennessee; Myrtle Beach, South Carolina; Williamsburg, Virginia; Branson, Missouri; and Mesa, Arizona.

About ZOA

ZOA Energy is here to activate the world’s potential: giving people the fuel they need to show up as their best selves. Developed by strength and conditioning coach, Dave Rienzi; global icon and businessman, Dwayne Johnson; global entrepreneur and chairwoman, Dany Garcia; and entrepreneur and investor, John Shulman, ZOA is taking the category to new heights. The ZOA portfolio features both better-for-you energy drinks and pre-workout supplements ––all of which are made with high-quality ingredients, featuring great taste, electrolytes, B & C vitamins, and zero sugar.  For more information, please visit Follow us on Twitter, Instagram and Facebook.

author avatar
Mark Perry Editor
Mark Perry, a devoted sports journalist and founder of UFL News Hub, has been a key figure in XFL, USFL and UFL coverage since 2018.

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