Partnership confirms UFL’s commitment to innovation as WSC Sports’ AI technology will facilitate more personalized content creation from the league

New York and Arlington, Texas – May 16, 2024 – WSC Sports, the global leader in AI-powered sports video content, has partnered with The United Football League (UFL), to expand the new league’s digital capabilities and reach. WSC Sports’ cloud-based AI-powered solution analyzes every game live and instantly creates an array of videos to be published across all UFL digital platforms, including and the UFL app. 

“The partnership between the United Football League (UFL) and WSC Sports represents a significant step forward in our commitment to innovation and enhancing the digital experience for our fans, said Nancy MacDonald, SVP of Marketing Communications. “By integrating WSC Sports’ AI technology, we are revolutionizing how we deliver video content across all UFL properties, providing our audience with personalized and engaging content showcasing the talent and excitement of our league.”

“The UFL is showcasing tomorrow’s football stars and by integrating WSC Sports’ technology during their inaugural season, the league has seen positive engagement across their platforms. For such a young league, they have an incredibly loyal fanbase, and deserve the highest quality content that will highlight these athletes and their individual stories,” said Aviv Arnon, Chief Business Development Officer at WSC Sports.

Since the season kicked off on March 30, the UFL has produced significant digital results since incorporating WSC Sports’ technology, including garnering over 175 million views and more than 350,000 new followers across the league’s social platforms. The UFL’s engagement and follower growth has already outpaced the 2023 XFL and USFL seasons combined. In the first five weeks, the league’s YouTube channel has tallied 7.8 million views and gained over 37,000 subscribers, outperforming the USFL’s 800,000 views and 4,000 subscribers and the XFL’s 300,000 views and 4,000 subscribers in the first five weeks of their 2023 seasons. With WSC Sports’ technology, the UFL will continue to promote and expand the league’s reach leading to more fans and athlete stories that have yet to be told. 

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WSC Sports automates the creation and distribution of highlights for over 450 teams, leagues, federations and broadcast partners across the globe, including the NBA, MLS, NHL, YouTubeTV, and Bleacher Report.

Utilizing advanced AI technologies, WSC Sports’ proprietary platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan. For more information, visit

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Mark Perry Editor
Mark Perry, a devoted sports journalist and founder of UFL News Hub, has been a key figure in XFL, USFL and UFL coverage since 2018.

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