The UFL has expanded its job openings, posting 7 new positions yesterday for a total of 10 current openings. Absent is the role of VP of Communications, which is something we reported about last month.
All of these roles are for full time employees. As much as we have heard about the changes in salary for head coaches. It looks like the league is focusing their resources on marketing people now. Without fans in the seats, it doesn’t matter who is coaching or playing on the field.
The new roles include Director of Marketing positions for the St. Louis Battlehawks, Houston Roughnecks, Arlington Renegades, and San Antonio Brahmas.
The Marketing Director role is responsible for developing and executing local marketing campaigns to build brand awareness, acquire fans, and drive ticket sales and game attendance.
Key responsibilities include:
- Creating advertising and promotional campaigns across multiple platforms
- Collaborating on content plans for digital and social media
- Planning grassroots marketing efforts and fan engagement events
- Supporting ticket sales initiatives through targeted marketing strategies
- Managing game day activations and fan experience
The UFL also added a Director of Ticket Sales and Experience position for the Arlington Renegades. This role aims to drive ticket sales by:
- Leading and motivating the ticket sales team
- Developing sales plans for season tickets, group sales, and premium seating
- Tracking sales activity and performance metrics
- Providing customer service to a base of 200-400 accounts
A Ticket Sales and Experience Manager position was posted for the Houston Roughnecks, focused on selling ticket packages and generating new business through prospecting and networking.
The league posted a Director of Sponsorship Sales role for the Arlington Renegades to develop and sell customized partnerships to local brands. This position requires 7+ years of sports industry experience.
The UFL added a VP of Marketing & Brand Strategy position 9 days ago. This executive role oversees all external marketing, refines brand positioning, develops marketing strategies, and leads research initiatives. This position is a big one,
responsible for the day-to-day oversight of all external-facing marketing for the UFL, building the fan base and serving as the chief evangelist for the UFL brand.
These new openings demonstrate the UFL’s focus on building out its marketing, ticket sales, and sponsorship teams as the league prepares for the 2025 season. The emphasis is on developing local market strategies while maintaining consistency with the overall UFL brand.
We are hearing that major announcements from the United Football League are coming in early September. It looks like they have figured out the path forward as far as marketing for the 2025 season. Year 2 of the UFL is really the make or break season for the spring league. They certainly seem to be building a solid marketing team for that in 2025.
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