In a weekend dominated by the US Open Golf, the NBA, and Stanley Cup finals, the UFL scheduled their inaugural Championship Title game between the USFL Birmingham Stallions and the XFL San Antonio Brahmas.

Playing in front of a crowd of 27,396, at the Dome At Americas Center in St. Louis, the League title was on the line, and the winner would be awarded the newly designed UFL trophy. Did the fans tune in to watch? Despite the competition from the other major televised sporting events, fans continued to show their support for UFL football.

Sunday’s game was expected to be a battle between two highly competitive teams as the Stallions, the league’s best offense, took on the Brahmas, the UFL’s best defense. Earlier in the season, the Brahmas earned the distinction of being the only UFL team to stop the Stallions offense, beating them by a score of 18-9.

But instead of a hard-fought defensive battle, the UFL’s inaugural season ended Sunday with the Birmingham Stallions thoroughly dominating the San Antonio Brahmas and winning their third consecutive Championship title 25-0. The Stallions and Head Coach Skip Holtz had their “Three-peat” and a rare shutout over a talented Brahmas team.

But the Stallions weren’t the only winners on Sunday night. FOX Sports and the UFL scored big as well. According to Mike Mitchell, @ByMikeMitchell, the game drew an audience of 1.596 million viewers on Sunday, peaking at 1,723,000 million viewers from 6:15-6:30 pm. The ratings reflect an increase of 38% over the 2023 USFL and XFL Championship games and a significant increase over the average weekly ratings of 816,000.

This bodes well for UFL football next year. In the highly competitive spring sports environment, this inaugural season proved that by assembling a roster of talented young athletes, incorporating the best technological advances, and advancing new rules to promote a faster-paced, more exciting game, there is an audience that’s hungry for spring football. The future is looking bright for the growth and expansion of this league.

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Sue Levine
Sue Levine spent the past five years creating and producing a successful weekly health and wellness podcast starring a wonderful iconic woman as the program host. As part of Sue's responsibilities, she scripted every episode and discovered a genuine love of writing. When the podcast ended late last year, she shifted the focus of her writing to covering pro sports. A passionate fan of NFL and UFL football as well as fantasy, she is delighted to be able to share her articles with other football fans.

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