Key Points:

  • The United Football League (UFL) extends its partnership with Under Armour for the 2024 season.
  • UFL Merchandise will hit local retailers on March 15
  • The partnership includes fan gear available for purchase and initiatives to enhance fan experiences.

UFL and Under Armour Continue Strong Partnership

The United Football League announced today a renewed partnership with Under Armour, building on a solid relationship established in 2023 with the XFL. This collaboration signifies Under Armour’s ongoing commitment to providing high-quality athletic apparel and fan gear for the league. With the season starting on March 30, 2024, this partnership ensures that players, coaches, and fans will have access to top-tier performance gear.

Enhanced Gear and Fan Experiences

Under Armour will serve as the official partner across multiple categories including uniforms, sideline apparel, performance gear, and fan merchandise. Starting today, fans can purchase official UFL gear online, with products hitting local retailers on March 15. This move aims to bring fans closer to their favorite teams and enhance their overall experience with the league.

Under Armour will participate in the League’s hospitality offerings by hosting fan activations to bring fans closer to the action and enhance the gameday experience.

A Commitment to Diversity and Opportunity

In collaboration with the National Coalition of Minority Football Coaches, the UFL and Under Armour are expanding their efforts to provide high school football coaches with professional-level coaching experience. This initiative not only aims to increase diversity within the coaching ranks but also to enrich the coaching community with broader perspectives and expertise.


Russ Brandon, President and CEO of the UFL, expressed enthusiasm for the continued partnership, highlighting Under Armour’s deep roots in football and their shared commitment to excellence.

“We are thrilled to continue our partnership with Under Armour and appreciate their commitment to both the League and the future of spring football,” said Russ Brandon, President and CEO of the UFL. “Under Armour has football in their DNA and a phenomenal history working across the high performance and professional sports ecosystem. We are committed to delivering only the best for our athletes, staff, and fans, and we know Under Armour will provide best-in-class products to represent the UFL.” 

Single-game and season tickets are now available. For more information on tickets, go to www.theufl.com/tickets. For schedules and broadcast details, pleasevisit: TheUFL.com

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Mark Perry Editor
Mark Perry, a devoted sports journalist and founder of UFL News Hub, has been a key figure in XFL, USFL and UFL coverage since 2018.

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