Key Points

  • Flux, a leader in decentralized technology, announces a multi-year sponsorship with UFL teams the D.C. Defenders and St. Louis Battlehawks.
  • The partnership aims to merge the innovative world of Web3 with professional football, enhancing the fan experience.
  • The UFL season is set to begin on March 30, with Flux actively participating in home games, underscoring its commitment to the sport and its fans.

Flux, a global innovator in decentralized technology, including cloud computing, artificial intelligence, and Web3, today revealed its multi-year sponsorship agreement with the United Football League (UFL) teams the D.C. Defenders and St. Louis Battlehawks.

This partnership brings decentralized technology to spring football, emphasizing community building and technological advancement.

“At Flux, our decentralized technology prioritizes individuals, and we recognize the unparalleled ability of sports to unite and inspire people,” stated Daniel Keller, CEO and co-founder of Flux, highlighting the natural synergy between Flux’s mission and the spirit of sports.

This partnership with Flux underscores a shared ambition to innovate and enrich the fan experience through cutting-edge technology.

“We are excited for the Battlehawks and Defenders to partner with Flux and their decentralized Web3 cloud infrastructure,” expressed Nish Mehta, UFL Senior Vice President of Sponsorship and Business Development, emphasizing the mutual goals of innovation and opportunity.

This strategic collaboration not only grants Flux exclusive marketing rights but also enables the brand to integrate closely with the teams’ communities through active participation in all home games in St. Louis and Washington, D.C.

The League represents a progressive collaboration between two influential organizations. While the UFL seeks to advance broadcasting practices and rule innovations and encourage community engagement, Flux is committed to championing decentralized technology through collaborative efforts and a people-centric philosophy. The sponsorship agreement grants Flux exclusive marketing rights, facilitating a meaningful connection between the decentralized technology brand and the D.C. Defenders’ and the St. Louis Battlehawks’ communities and events. Flux intends to actively participate in all home games in St. Louis and Washington, D.C.

The United Football League kicks off in less than two weeks on March 30th.

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Mark Perry Editor
Mark Perry, a devoted sports journalist and founder of UFL News Hub, has been a key figure in XFL, USFL and UFL coverage since 2018.

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