The second showing of Friday Night UFL football on FOX didn't see an increase in viewership after a sluggish opener encountered heavy competition against NCAA's ultra-popular March Madness tournament.
This past Friday's 4/4 UFL game between the Birmingham Stallions and Michigan Panthers, a rematch from last year's USFL Championship game, averaged 659,000 viewers. The telecast aired at 8 pm Eastern and peaked at 751,000 viewers during the game's first 15 minutes.
Last week's UFL opening game on FOX between the St. Louis Battlehawks and Houston Roughnecks averaged 690,000 viewers, down considerably from last year's first window. 0.15 in the 18-49 desired demographic. The shift to Friday nights for the UFL hasn't produced the same type of numbers FOX registered last season on weekends. This past Friday's UFL game was down nearly five percent from last week's debut.
Much like Week 2's UFL slate, Week 3 will feature only one FOX broadcast. The Birmingham Stallions are back on Friday night, hosting the Arlington Renegades in primetime. In Week 4 of the 2025 UFL season, three of the league's four weekly games will be on FOX, including two in a prime-time window.
UFL 2025 Season Week 3 TV Schedule
FRI, APR 11
SAT, APR 12
SUN, APR 13